Comments on: The Power of a Simple Follow Up – One Year Later http://www.phillauterjung.com/the-power-of-a-simple-follow-up/ Conversations Re: Sales | Marketing | Social Media | Etc. Sat, 17 Jul 2010 04:55:01 +0000 hourly 1 http://wordpress.org/?v=3.0 By: marke01 http://www.phillauterjung.com/the-power-of-a-simple-follow-up/comment-page-1/#comment-200 marke01 Sun, 21 Feb 2010 04:13:08 +0000 http://www.phillauterjung.com/?p=833#comment-200 Well it's to receive our special offers for the month so it's meant to encourage repeat visits. You can also get it through e-mail but I believe these are sent out more often than once a month as it requires less paper. You can sign up for this online through the companies website and stop it also.<br><br>We don't really get anyone asking for them to stop but after about 3 months if they don't repeat sign up then they stop receiving the leaflet as it's too expensive to print them out for everybody. Usually this is what we get questions about and why they aren't getting them. <br><br>It's probably a bit easier seeing it's a big company with about 270 stores so they obviously have access to great resources but it started out as one store that was just a mail order only store. I suppose this shows the power of good marketing to go from one to 270 in only about 25 years I believe and how as individuals it is possible to expand and reach bigger audiences. Well it's to receive our special offers for the month so it's meant to encourage repeat visits. You can also get it through e-mail but I believe these are sent out more often than once a month as it requires less paper. You can sign up for this online through the companies website and stop it also.

We don't really get anyone asking for them to stop but after about 3 months if they don't repeat sign up then they stop receiving the leaflet as it's too expensive to print them out for everybody. Usually this is what we get questions about and why they aren't getting them.

It's probably a bit easier seeing it's a big company with about 270 stores so they obviously have access to great resources but it started out as one store that was just a mail order only store. I suppose this shows the power of good marketing to go from one to 270 in only about 25 years I believe and how as individuals it is possible to expand and reach bigger audiences.

]]> By: Phil Lauterjung http://www.phillauterjung.com/the-power-of-a-simple-follow-up/comment-page-1/#comment-197 Phil Lauterjung Sat, 20 Feb 2010 06:32:49 +0000 http://www.phillauterjung.com/?p=833#comment-197 Allow me to jump back in here for a comment. As we are seeing from this discussion is the answer to the frequency question is that time-honored, some might say cop out, response of "it depends". It's all about knowing who our customers are and what their preferences are. It might be a good idea to run a poll on your blog or in your next newsletter and just ask the question. Poll Daddy is one simple. free, and easy way, but there are others too. The key to this and most of what we each do is to make sure that we deliver what our target audience wants when they want it. Which is often much easier said than done.<br><br>Have a great weekend everyone. And thanks for your great comments on this topic. Allow me to jump back in here for a comment. As we are seeing from this discussion is the answer to the frequency question is that time-honored, some might say cop out, response of “it depends”. It's all about knowing who our customers are and what their preferences are. It might be a good idea to run a poll on your blog or in your next newsletter and just ask the question. Poll Daddy is one simple. free, and easy way, but there are others too. The key to this and most of what we each do is to make sure that we deliver what our target audience wants when they want it. Which is often much easier said than done.

Have a great weekend everyone. And thanks for your great comments on this topic.

]]> By: Phil Lauterjung http://www.phillauterjung.com/the-power-of-a-simple-follow-up/comment-page-1/#comment-199 Phil Lauterjung Sat, 20 Feb 2010 06:24:17 +0000 http://www.phillauterjung.com/?p=833#comment-199 Mark, thanks for joining the discussion. I am curious about the requirement for asking face-to-face to join your mailing list. Why is that? If someone wanted to sign up online, could they? Or would you need to verify face-to-face? When you ask face-to-face do you get very many people saying no? What percentage say yes and then later unsubscribe?<br><br>You may be on to something - a combination of the personal touch with electronic delivery after the personal encounter. Perhaps more of us should incorporate asking for email sign ups as part of our face-to-face meetings. Anyone else have any thoughts on Mark's comment and my questions? Mark, thanks for joining the discussion. I am curious about the requirement for asking face-to-face to join your mailing list. Why is that? If someone wanted to sign up online, could they? Or would you need to verify face-to-face? When you ask face-to-face do you get very many people saying no? What percentage say yes and then later unsubscribe?

You may be on to something – a combination of the personal touch with electronic delivery after the personal encounter. Perhaps more of us should incorporate asking for email sign ups as part of our face-to-face meetings. Anyone else have any thoughts on Mark's comment and my questions?

]]> By: Phil Lauterjung http://www.phillauterjung.com/the-power-of-a-simple-follow-up/comment-page-1/#comment-198 Phil Lauterjung Sat, 20 Feb 2010 06:18:00 +0000 http://www.phillauterjung.com/?p=833#comment-198 Ginny, Thank you for your kind words about my post. I have had my blog called many things, but elegant is a first. I think that over-stuffed mailboxes have almost become an accepted part of online life. Therefore, it is very important for all us to remember to be respectful of those who opt in for whatever we might be sending them.<br><br>You story regarding the USPS is a good lesson for us all - maybe we should think before being too quick to hit delete? Ginny, Thank you for your kind words about my post. I have had my blog called many things, but elegant is a first. I think that over-stuffed mailboxes have almost become an accepted part of online life. Therefore, it is very important for all us to remember to be respectful of those who opt in for whatever we might be sending them.

You story regarding the USPS is a good lesson for us all – maybe we should think before being too quick to hit delete?

]]> By: Laura Sherman http://www.phillauterjung.com/the-power-of-a-simple-follow-up/comment-page-1/#comment-196 Laura Sherman Fri, 19 Feb 2010 18:18:07 +0000 http://www.phillauterjung.com/?p=833#comment-196 I have several friends who love SOC. I couldn't get into it. I can see how it would be perfect for some though! There is one online card company that I like. It isn't the usual spam thingy, but more of an work of art. It is Jacquie Lawson. However, I still don't around to sending them out. I'd have to collect birthday dates of all my clients, which would be rough. I do need to figure something out though! I have several friends who love SOC. I couldn't get into it. I can see how it would be perfect for some though! There is one online card company that I like. It isn't the usual spam thingy, but more of an work of art. It is Jacquie Lawson. However, I still don't around to sending them out. I'd have to collect birthday dates of all my clients, which would be rough. I do need to figure something out though!

]]> By: layabajpai http://www.phillauterjung.com/the-power-of-a-simple-follow-up/comment-page-1/#comment-195 layabajpai Fri, 19 Feb 2010 16:28:39 +0000 http://www.phillauterjung.com/?p=833#comment-195 Yes Julia, I completely agree with you on that one. I gues it does depend on the reader. I like my letters with tips and advice to come in once a week or once every fortnight. Yes, letters that offer new products and info I also prefer that once a month.<br><br>Laya Yes Julia, I completely agree with you on that one. I gues it does depend on the reader. I like my letters with tips and advice to come in once a week or once every fortnight. Yes, letters that offer new products and info I also prefer that once a month.

Laya

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