Phil Lauterjung

Posts Tagged ‘web design’

I have been in the midst of doing considerable research for a new business venture.  As part of that research I have looked at dozens and dozens (maybe more, I’ve lost track) of small business web sites.  I have found it to be terribly discouraging.  Many of these web sites are doing these companies more harm than good.  Read more... (543 words, 2 images, estimated 2:10 mins reading time)

I don’t claim to be an SEO (Search Engine Optimization) expert or guru; however, I have spent a lot of time learning about it and I intend to continue.  One thing I have found is that there are way too many who do claim to be experts or gurus on the subject.  Some of you may have hired one and lived to regret it.  But SEO, as I explained in the series on Integrated Lead Generation, is an integral piece of the process.  Read more... (588 words, 2 images, estimated 2:21 mins reading time)

I hesitated to include this subject (SEO – Search Engine Optimization) for a couple of reasons.  One is that this topic that can quickly become complex – after all Search Engine Optimization for Dummies weighs in at 746 pages!  Try summarizing that in a blog post!  Also, I know that there is a wide divergence of opinions on this topic from all different corners of the internet.  So I know I am risking potentially a great deal of criticism.  Oh well, that’s life as a blogger.  Read more... (597 words, 2 images, estimated 2:23 mins reading time)

A few years back I was head of sales for a $70 mil./yr. manufacturing company.  The Executive VP for the company and I had an ongoing debate over metrics to use in evaluating our leads.  His primary measurement was cost-per-lead.  While I felt it was good to know that number I also argued that it was rather meaningless unless we knew how much sales revenue, and over what period of time, we were getting from those leads.  Read more... (751 words, 2 images, estimated 3:00 mins reading time)