Phil Lauterjung

Posts Tagged ‘value proposition’

Everyone wants to know where they can get the best return for their marketing dollars.  And, lots of people think they have the answer.  Buy my solution and your ROI will sky rocket beyond your wildest dreams.  Yeah, sure it will.

For the next few posts I will give you ideas on how to use your marketing dollars more effectively.  I know that’s a bold claim, but take a moment to read these tips, consider them carefully, and then make up your own mind.  Read more... (490 words, 2 images, estimated 1:58 mins reading time)

When one has been in sales for more than a few years you think you’ve got it down pretty well.  If this recession has had any positives, it’s that we have had to examine our professional assumptions.

Difficult times force us to face reality as it is, not as we thought it was.  If you haven’t worked through this process it’s not too late.  If you’ve been out of work and frustrated with the lack of opportunities, now is the time to reassess.  If you have a job with constant pressure to “make the numbers”, this is for you too.  Read more... (880 words, 2 images, estimated 3:31 mins reading time)

Some consider marketing to be part art and part science.  That may be true, and has been debated frequently.  What is clear is that marketing, done well, helps a business grow.  In order to be done well it requires the support of the President/CEO/Owner – whatever title the head person carries – and for sales and marketing to be aligned.  Provided your company separates those two functions.  If not, that becomes a little easier – you just have to agree with the boss and yourself.  Read more... (650 words, 2 images, estimated 2:36 mins reading time)

A number of years ago there was a very funny movie called City Slickers, and if you haven’t seen it go rent it.  You’ll be glad you did.  Briefly it’s about some New York ‘city slickers’ who get the bright idea to spend a couple of weeks at a working dude ranch out west.  Jack Palance plays Curly, a grizzled old cowboy who epitomizes what it means to be a cowboy.  In one scene he explains Curly’s Law:  Read more... (620 words, 2 images, estimated 2:29 mins reading time)

I do not intend for this blog to become a sales pitch for specific products or people, but to keep readers informed of what might be useful in doing business.  Every once-in-a-while something specific will come along that really does need to be strongly promoted.  This is one of those times.

Nigel Edelshain is someone that I have followed for some time now and he is offering a free 26 week e-course that I know will be of great value to many of us.  I have read much of what Nigel writes on his Sales 2.0 web site and have attended a couple of webinars where he’s been featured.  I always get very helpful and usable content from him, so this should be well worth your time.  Read more... (338 words, 2 images, estimated 1:21 mins reading time)