Phil Lauterjung

Posts Tagged ‘trade shows’

OK, are you ready for smart way #2?  It’s really quite innovative and very high tech – over used word alert, is anything really high tech anymore?  Can we still use that term?  Well that might just be the point of our topic.  It’s fallen out of favor too.

Trade Shows.

Wait, wait don’t start running for the exits just yet.  For many years trade shows have been considered a necessary evil of many marketing budgets.  And, often for good reason.  You went because your competitors were there and it might look bad if you weren’t there.  Your marketing department always wanted a big budget so they could make the big splash and razzle-dazzle everyone.  Your sales people often spent more time talking to industry network contacts rather than potential customers.  Read more... (691 words, 2 images, estimated 2:46 mins reading time)

Introduction:

It’s clearly no secret that many businesses have struggled mightily over the past 1 – 2 years through one of the worst recessions we have seen in a very long time.  Now, we have the economic smart guys saying that the recession if over.  Wishful thinking?  Perhaps.

However, those with a business to run still have to develop a plan for 2010 – if you haven’t already done so.  To get your businesses to grow you will need more sales (altogether now – duh!?!), and to get more sales you will need more leads (double duh).  So, how do you spend your lead generation budget in 2010 to do that?  Over the next few posts we will offer some ideas.  Read more... (530 words, 2 images, estimated 2:07 mins reading time)