Phil Lauterjung

Posts Tagged ‘social networking’

Are B2B Companies Ready to Use Social Media?

At a recent NetMarketing Breakfast sponsored by BtoB Magazine for Marketing Strategists it would seem that the answer might be yes.  A panel of 4 engineering-focused, industrial marketers discussed the use of social media in their marketing efforts.  Since a number of commentators have lamented the reluctance of B2B businesses to adopt social media, what these 4 marketers had to say was very interesting.  Is there a transformation occurring in the B2B ranks?  Read more... (530 words, 2 images, estimated 2:07 mins reading time)

A number of years ago I remember approaching my boss, our president, about starting an email newsletter for our customers.  He wasn’t exactly what you would call web-savvy, and predictably said something like “why would we do that?”  I explained to him that we could keep our customers better informed at less cost (now I had his attention!) than mail or fax; and, we could incorporate images and graphics.  After I presented him with a sample and a budget he reluctantly said to go ahead.  Read more... (453 words, 4 images, estimated 1:49 mins reading time)