Posts Tagged ‘social networking’

5 Warning Signs You Are Losing Customer Focus

Bldg on fire 150x150 5 Warning Signs You Are Losing Customer FocusLet’s face it, we all say we are “customer focused”.  Or some other such term.  If we were to ask our best customers, would they have a positive response?  All of them?  How about your own front-line employees?

Here are 5 warning signs that you might be heading off a cliff in your customer focus.

5 Social Trends Businesses Need to Watch

Social networking crosswordEvery once in a while another blogger posts something so profound that it gets repeated over and over.  About a month ago David Allison of Braun/Allison posted 5 Social Trends that bear watching and repeating.  I tweeted it once and it became the most re-tweeted article I sent out last month.

Every business owner and manager should keep a copy of this and refer to it often.  It’s that important for the future of your business.

Here are the 5 trends with a little added commentary on my part:

Will Social Media Replace Email?

Happy Girl with a toyThat question seems to pop up like a defective toy that my kids used to play with – over and over the little bugger would keep popping up no matter what.

I really don’t understand why it has to be an either/or question.  If you really stop and give the issue some thought that exceeds a couple of nano seconds, then you realize that maybe both can be used effectively.  Which is exactly what was shown in a number of recent studies.

Look at Your Web Site, No Really Look at It

Web Site RepairI have been in the midst of doing considerable research for a new business venture.  As part of that research I have looked at dozens and dozens (maybe more, I’ve lost track) of small business web sites.  I have found it to be terribly discouraging.  Many of these web sites are doing these companies more harm than good.

8 Reasons to Fight Back Against Twitter Twits

Kids TalkingHave you ever been to an event or party where you meet someone who only wants to talk about them?  And they really are deserving of a plural pronoun because it’s all about me, myself, and I.    I’ve had this come up a couple of times – well… OK a number of times; and mostly I start immediately looking for an “out”.  If you do too, this post is for you – at least if you use Twitter and other social media.

Selling to CEOs

Photo - Flickr (Kattni)

Photo - Flickr (Kattni)

I have often found it amusing how many sales managers insist that their salespeople must sell to CEOs.  I mean, think about it.  How many salespeople are there compared to the actual number of CEOs?  If all of those salespeople were successful, when would those CEOs get anything done?  They’d spend all their time meeting with you and me.  Hmmm, maybe that’s why it’s so hard to get an appointment with a CEO?

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