Phil Lauterjung

Posts Tagged ‘Social Media’

Social media continues to receive a lot of press.  Today eMarketer had an article “Why You Need a Strategy for Social Media.” I wonder if someone there had read my last post on this topic?  Probably not, but I can dream can’t I?  Their lead point was that no one is asking if they should have a strategy, but how and where should they participate.

Any one who has followed this blog knows that I don’t have any argument with their premise.  However, as they do with almost everything they post, they had a graph showing the reasons that U.S. marketers use social media.  The graph was from a study done last July by Russell Herder and Ethos Business Law titled: “Social Media: Embracing the Opportunities, Averting the Risks.”  Read more... (428 words, 3 images, estimated 1:43 mins reading time)

If you want to grow your business you must to use social media.  It’s as simple as that.

Just in case you need more proof I will share some recent stats from Econsultancy.  This is something they do every six months and it gives a good snapshot of where people are communicating and doing business.  Make no mistake, if you aren’t at least listening in on the conversations you are losing out on very valuable information.  Information regarding your industry, your competitors, and your potential customers is exchanged via social media every minute of every day.  Read more... (397 words, 2 images, estimated 1:35 mins reading time)

NOTE:  I have added a plug-in that gives me more flexibility with fonts and sizes.  So I’m trying to make this more readable.  Let me know what you think in the comments.  Thanks.

I have written in the past about the importance of developing a “buyer persona” that incorporates as much as possible about your typical customer.  The persona should include demographic, geographic, psychographic, and behavioral information about that company and your persona.  Read more... (523 words, 2 images, estimated 2:06 mins reading time)

When I first started in sales – in the dark ages – buyers had to contact us if they were interested in our products.  Not any more!  All they do is hop on their favorite search engine and start clicking away.  Gaining a clear understanding of this new buying cycle is critical to reaching buyers at an optimum point.

Online buyers tend to take their own sweet time doing research before settling on a product to purchase.  Studies have shown that these wandering buyers conduct as many as a dozen or more searches over many weeks before deciding.  These are not usually the same searches over and over.  Most are multiple searches on the same topic.  Read more... (640 words, 2 images, estimated 2:34 mins reading time)

Let’s face it, we all say we are “customer focused”.  Or some other such term.  If we were to ask our best customers, would they have a positive response?  All of them?  How about your own front-line employees?

Here are 5 warning signs that you might be heading off a cliff in your customer focus.  Read more... (580 words, 2 images, estimated 2:19 mins reading time)

It seems as though I come across an article every day that questions the use of Social Media as a legitimate tactic to use in business.  The big question is can Social Media be measured?  Can you get an ROI from Social Media?

The best answer that I can think of is – it depends.  Kind of a weasely answer, but bear with me for a moment.  There are currently over 350 million people on Facebook and nearly 50 million on LinkedIn.  There are also tens of millions on Twitter, but that seems to be a more difficult number to pin down.  My point is that there are very large numbers of people using these communities to talk about what matters to them.  Some of them might be your customers or prospective customers.  Read more... (532 words, 2 images, estimated 2:08 mins reading time)