Phil Lauterjung

Posts Tagged ‘social media marketing’

Are B2B Companies Ready to Use Social Media?

At a recent NetMarketing Breakfast sponsored by BtoB Magazine for Marketing Strategists it would seem that the answer might be yes.  A panel of 4 engineering-focused, industrial marketers discussed the use of social media in their marketing efforts.  Since a number of commentators have lamented the reluctance of B2B businesses to adopt social media, what these 4 marketers had to say was very interesting.  Is there a transformation occurring in the B2B ranks?  Read more... (530 words, 2 images, estimated 2:07 mins reading time)

I do not intend for this blog to become a sales pitch for specific products or people, but to keep readers informed of what might be useful in doing business.  Every once-in-a-while something specific will come along that really does need to be strongly promoted.  This is one of those times.

Nigel Edelshain is someone that I have followed for some time now and he is offering a free 26 week e-course that I know will be of great value to many of us.  I have read much of what Nigel writes on his Sales 2.0 web site and have attended a couple of webinars where he’s been featured.  I always get very helpful and usable content from him, so this should be well worth your time.  Read more... (338 words, 2 images, estimated 1:21 mins reading time)

A number of years ago I remember approaching my boss, our president, about starting an email newsletter for our customers.  He wasn’t exactly what you would call web-savvy, and predictably said something like “why would we do that?”  I explained to him that we could keep our customers better informed at less cost (now I had his attention!) than mail or fax; and, we could incorporate images and graphics.  After I presented him with a sample and a budget he reluctantly said to go ahead.  Read more... (453 words, 4 images, estimated 1:49 mins reading time)