Phil Lauterjung

Posts Tagged ‘social media marketing’

Social media continues to receive a lot of press.  Today eMarketer had an article “Why You Need a Strategy for Social Media.” I wonder if someone there had read my last post on this topic?  Probably not, but I can dream can’t I?  Their lead point was that no one is asking if they should have a strategy, but how and where should they participate.

Any one who has followed this blog knows that I don’t have any argument with their premise.  However, as they do with almost everything they post, they had a graph showing the reasons that U.S. marketers use social media.  The graph was from a study done last July by Russell Herder and Ethos Business Law titled: “Social Media: Embracing the Opportunities, Averting the Risks.”  Read more... (428 words, 3 images, estimated 1:43 mins reading time)

As some of you may have noticed, October was a very busy month for announcements in the realm of social media.  Of course, some are also still wondering how worthwhile is social media as a business tool?  That was a valid question, but not any longer.

In case you missed some of those announcements, and if you were busy with your business that is very possible, here is a brief summary.  Read more... (490 words, 2 images, estimated 1:58 mins reading time)

Some consider marketing to be part art and part science.  That may be true, and has been debated frequently.  What is clear is that marketing, done well, helps a business grow.  In order to be done well it requires the support of the President/CEO/Owner – whatever title the head person carries – and for sales and marketing to be aligned.  Provided your company separates those two functions.  If not, that becomes a little easier – you just have to agree with the boss and yourself.  Read more... (650 words, 2 images, estimated 2:36 mins reading time)

You’re a business owner sitting in your office pouring over the numbers from last month, trying to figure out how you can keep going without laying off anyone else.  The phone rings and the voice says, “Buddy, I’ve got THE answer to all of your business problems.”

You respond, “First off my name is Phil, and what in the world are you talking about.”  [I know, I know you probably would have hung up on the guy, but work with me on this scenario]

Caller:  “Listen Fred, I’m with XYZ Online Marketing and we can get your website on the FIRST PAGE of Google search results GUARANTEED!”  Read more... (489 words, 2 images, estimated 1:57 mins reading time)

It’s not often that one can find 50 well-known business bloggers and their collective wisdom in one place.  Usually it takes quite a bit of time and searching all over the web.  But, thanks to to Gregory Go (Wise Bread) and the Open Forum you can.

These aren’t full blog posts, but there are some very good snippets from these 50 bloggers.  There are also links to each of their blogs in case you want to read more.  [After staying for a few minutes to read some of mine first of course ]  Read more... (918 words, 2 images, estimated 3:40 mins reading time)

The usual answer to that question is – it depends.  That’s a good answer because it does depend on proper planning and goal-setting before diving in to the deep end, or tip-toeing into the shallow end.  Slapping together a Facebook page and asking someone (anyone?) in your company to start twittering won’t cut it.  Read more... (395 words, 2 images, estimated 1:35 mins reading time)