Phil Lauterjung

Posts Tagged ‘SEO’

I don’t claim to be an SEO (Search Engine Optimization) expert or guru; however, I have spent a lot of time learning about it and I intend to continue.  One thing I have found is that there are way too many who do claim to be experts or gurus on the subject.  Some of you may have hired one and lived to regret it.  But SEO, as I explained in the series on Integrated Lead Generation, is an integral piece of the process.  Read more... (588 words, 2 images, estimated 2:21 mins reading time)

I mentioned in the last post, Integrated Lead Generation – Part 3: SEO Basics,  that Pay-Per-Click (PPC) is a cousin to SEO (Search Engine Optimization).  While that is true in one sense they are also very different from each other.  The first major difference is that with PPC you see results sooner than with SEO.  However, over the long term the results will be better with a good, solid SEO program.  Before we get into explaining more of the differences we need to clarify what a potential buyer would see when they start a search.  Read more... (568 words, 3 images, estimated 2:16 mins reading time)

I hesitated to include this subject (SEO – Search Engine Optimization) for a couple of reasons.  One is that this topic that can quickly become complex – after all Search Engine Optimization for Dummies weighs in at 746 pages!  Try summarizing that in a blog post!  Also, I know that there is a wide divergence of opinions on this topic from all different corners of the internet.  So I know I am risking potentially a great deal of criticism.  Oh well, that’s life as a blogger.  Read more... (597 words, 2 images, estimated 2:23 mins reading time)