Phil Lauterjung

Posts Tagged ‘search’

When I first started in sales – in the dark ages – buyers had to contact us if they were interested in our products.  Not any more!  All they do is hop on their favorite search engine and start clicking away.  Gaining a clear understanding of this new buying cycle is critical to reaching buyers at an optimum point.

Online buyers tend to take their own sweet time doing research before settling on a product to purchase.  Studies have shown that these wandering buyers conduct as many as a dozen or more searches over many weeks before deciding.  These are not usually the same searches over and over.  Most are multiple searches on the same topic.  Read more... (640 words, 2 images, estimated 2:34 mins reading time)

Since a good part of my business is related to online search I always find it fascinating what people enter into those little search boxes.  There are numerous tools available to find out this information, but the folks at Ask.com have been kind enough to give us a few year-end lists.  I’m not usually a big fan of these year-end sort of lists, but see if you don’t find these at least a little interesting – even without my snarky comments.  Read more... (403 words, 2 images, estimated 1:37 mins reading time)

Top 10 Search Questions for 2009

1. How much should I weigh?  (This was #1???  Really?)

As some of you may have noticed, October was a very busy month for announcements in the realm of social media.  Of course, some are also still wondering how worthwhile is social media as a business tool?  That was a valid question, but not any longer.

In case you missed some of those announcements, and if you were busy with your business that is very possible, here is a brief summary.  Read more... (490 words, 2 images, estimated 1:58 mins reading time)

I mentioned in the last post, Integrated Lead Generation – Part 3: SEO Basics,  that Pay-Per-Click (PPC) is a cousin to SEO (Search Engine Optimization).  While that is true in one sense they are also very different from each other.  The first major difference is that with PPC you see results sooner than with SEO.  However, over the long term the results will be better with a good, solid SEO program.  Before we get into explaining more of the differences we need to clarify what a potential buyer would see when they start a search.  Read more... (568 words, 3 images, estimated 2:16 mins reading time)

I hesitated to include this subject (SEO – Search Engine Optimization) for a couple of reasons.  One is that this topic that can quickly become complex – after all Search Engine Optimization for Dummies weighs in at 746 pages!  Try summarizing that in a blog post!  Also, I know that there is a wide divergence of opinions on this topic from all different corners of the internet.  So I know I am risking potentially a great deal of criticism.  Oh well, that’s life as a blogger.  Read more... (597 words, 2 images, estimated 2:23 mins reading time)