Phil Lauterjung

Posts Tagged ‘sales’

The usual answer to that question is – it depends.  That’s a good answer because it does depend on proper planning and goal-setting before diving in to the deep end, or tip-toeing into the shallow end.  Slapping together a Facebook page and asking someone (anyone?) in your company to start twittering won’t cut it.  Read more... (395 words, 2 images, estimated 1:35 mins reading time)

Survey after survey confirms that email marketing is the most used internet marketing tool.  This is despite the hoopla and hype surrounding other social networking avenues like Facebook and Twitter.  The main reason for the high use of email marketing is that it works – the conversion rates can be very good if the content is excellent and there is an effective call-to-action.  That will provide the desired lead generation that in turn leads (pun intended) to more sales.  And isn’t that what you really want?  I thought so.

So here are some tips for designing and launching effective email marketing campaigns.  Read more... (561 words, 2 images, estimated 2:15 mins reading time)

On Wednesday I attended the first sessions of the Social Media Success Summit 2009.  This is an online virtual summit extending over the next couple of weeks and has a number of Social Media experts sharing what they have learned.  While each of the sessions were very good, the presentation I found most intriguing was from Ann Handley of MarketingProfs on using Twitter for business.

I have to confess that I have not had a great deal of interest in Twitter.  I really don’t care to know what you had for breakfast, or that you might be getting your car washed at lunch time.  It just seems like it would devolve into a massive time waster.  Read more... (390 words, 2 images, estimated 1:34 mins reading time)