Phil Lauterjung

Posts Tagged ‘sales funnel’

What’s a Landing Page you ask?  Well, if you have done what we’ve talked about in the previous parts of this series you will have people clicking on your listing in the organic search results and/or your pay-per-click ads.  Where are they going when they click?  Do they all go to your home page, or maybe to your “contact us” page?  Why do you want them to go there?  Read more... (674 words, 3 images, estimated 2:42 mins reading time)

As the recession wears on more and more companies are trying to find sales nirvana.  The number of articles, postings, tips, tricks, and short cuts are increasing every day.  But, once again, reality bites.  Point-of-the-post alert!! – There are no short cuts, only hard work!!

A report released a few months ago by Dow Jones and CSO Insights on Sales Performance Optimization noted that the number of companies using a formal or dynamic sales process decreased this year.  The reason they concluded that happened was that it required hard work.  An astounding 63% of the companies surveyed only had a random or informal sales process in place.  I hope I don’t need to tell anyone that those companies had worse sales results than the 37% with a formal or dynamic sales process.  Read more... (483 words, 3 images, estimated 1:56 mins reading time)