Phil Lauterjung

Posts Tagged ‘sales 2.0’

For those that might not be familiar with the term, transactional emails are typically sent to existing customers with information regarding their order process – order confirmation, shipping info, etc.  With a lot of companies these are simply text emails sent from customer service or someone else in your company.  By adding a marketing message or offer these can provide BIG opportunities for up selling and/or cross-selling, and you will start to soar above your competitors.

At the very least, these emails should include your corporate logo and tag line consistent with your website and other corporate marketing communications.  A disconnect between a well designed website experience and a text-based email can do damage to your brand reputation, especially with new customers.  Read more... (494 words, 2 images, estimated 1:59 mins reading time)

The usual answer to that question is – it depends.  That’s a good answer because it does depend on proper planning and goal-setting before diving in to the deep end, or tip-toeing into the shallow end.  Slapping together a Facebook page and asking someone (anyone?) in your company to start twittering won’t cut it.  Read more... (395 words, 2 images, estimated 1:35 mins reading time)

I do not intend for this blog to become a sales pitch for specific products or people, but to keep readers informed of what might be useful in doing business.  Every once-in-a-while something specific will come along that really does need to be strongly promoted.  This is one of those times.

Nigel Edelshain is someone that I have followed for some time now and he is offering a free 26 week e-course that I know will be of great value to many of us.  I have read much of what Nigel writes on his Sales 2.0 web site and have attended a couple of webinars where he’s been featured.  I always get very helpful and usable content from him, so this should be well worth your time.  Read more... (338 words, 2 images, estimated 1:21 mins reading time)

Photo - Flickr

As promised, here are the tools that can help you warm-up your cold calling efforts.  They might even relieve some of the fear factor – come on, admit it no one really likes cold calling, and many will do anything else.  Some of these tools are well know, some not so well known, and some are very new.  With the marketplace changing at a dizzying rate, I apologize in advance if I’ve left out some players.  Please feel free to add any of your favorites in the comments section.  I always like to find out about new tools that might be helpful.  Read more... (476 words, 2 images, estimated 1:54 mins reading time)