Phil Lauterjung

Posts Tagged ‘PPC’

I mentioned in the last post, Integrated Lead Generation – Part 3: SEO Basics,  that Pay-Per-Click (PPC) is a cousin to SEO (Search Engine Optimization).  While that is true in one sense they are also very different from each other.  The first major difference is that with PPC you see results sooner than with SEO.  However, over the long term the results will be better with a good, solid SEO program.  Before we get into explaining more of the differences we need to clarify what a potential buyer would see when they start a search.  Read more... (568 words, 3 images, estimated 2:16 mins reading time)