Phil Lauterjung

Posts Tagged ‘online marketing’

One question that frequently comes up when discussing email marketing campaigns is: what are reasonable results to expect? Results can typically vary widely.  Fortunately, Silverpop recently did research on this subject and I know that many of you will be interested.  The results are based on random sample sets of 7,000 email messages delivered to recipients in the U.S., the U.K., and Germany.  The best part of their data is instead of giving the usual average rates they also included the median as well as the top quartile and bottom quartile.  This will allow you to get a better idea where you might place, and where to put you focus to improve your results.  Read more... (486 words, 8 images, estimated 1:57 mins reading time)

NOTE:  I have added a plug-in that gives me more flexibility with fonts and sizes.  So I’m trying to make this more readable.  Let me know what you think in the comments.  Thanks.

I have written in the past about the importance of developing a “buyer persona” that incorporates as much as possible about your typical customer.  The persona should include demographic, geographic, psychographic, and behavioral information about that company and your persona.  Read more... (523 words, 2 images, estimated 2:06 mins reading time)

Are B2B Companies Ready to Use Social Media?

At a recent NetMarketing Breakfast sponsored by BtoB Magazine for Marketing Strategists it would seem that the answer might be yes.  A panel of 4 engineering-focused, industrial marketers discussed the use of social media in their marketing efforts.  Since a number of commentators have lamented the reluctance of B2B businesses to adopt social media, what these 4 marketers had to say was very interesting.  Is there a transformation occurring in the B2B ranks?  Read more... (530 words, 2 images, estimated 2:07 mins reading time)