Phil Lauterjung

Posts Tagged ‘metrics’

One question that frequently comes up when discussing email marketing campaigns is: what are reasonable results to expect? Results can typically vary widely.  Fortunately, Silverpop recently did research on this subject and I know that many of you will be interested.  The results are based on random sample sets of 7,000 email messages delivered to recipients in the U.S., the U.K., and Germany.  The best part of their data is instead of giving the usual average rates they also included the median as well as the top quartile and bottom quartile.  This will allow you to get a better idea where you might place, and where to put you focus to improve your results.  Read more... (486 words, 8 images, estimated 1:57 mins reading time)