Phil Lauterjung

Posts Tagged ‘Marketing’

You’re a business owner sitting in your office pouring over the numbers from last month, trying to figure out how you can keep going without laying off anyone else.  The phone rings and the voice says, “Buddy, I’ve got THE answer to all of your business problems.”

You respond, “First off my name is Phil, and what in the world are you talking about.”  [I know, I know you probably would have hung up on the guy, but work with me on this scenario]

Caller:  “Listen Fred, I’m with XYZ Online Marketing and we can get your website on the FIRST PAGE of Google search results GUARANTEED!”  Read more... (489 words, 2 images, estimated 1:57 mins reading time)

It’s not often that one can find 50 well-known business bloggers and their collective wisdom in one place.  Usually it takes quite a bit of time and searching all over the web.  But, thanks to to Gregory Go (Wise Bread) and the Open Forum you can.

These aren’t full blog posts, but there are some very good snippets from these 50 bloggers.  There are also links to each of their blogs in case you want to read more.  [After staying for a few minutes to read some of mine first of course ]  Read more... (918 words, 2 images, estimated 3:40 mins reading time)

With every twist and turn in technology there are those who think that every new thing is a passing fad.  Quite honestly, sometimes they are right.  But, then there are broader movements within the overall scheme; and, those are the ones that we ignore at our own peril.

With the recent release of Forrester Research‘s third annual Social Technographics Profile called “The Broad Reach of Social Technologies”, we can now safely say that this Social Media thingy just might be here to stay.  There will be various tools and companies that don’t end up commanding a large presence, and some will fail; but, the concept of doing business using some form of Social Media will be necessary to survive.  Read more... (388 words, 3 images, estimated 1:33 mins reading time)

Everyone knows that email marketing is the least expensive and most effective form of online marketing available – right?  It’s been proven to be helpful regardless of the size of your business.  Yet, according to an Epsilon and ROI Research study, 55% of e-mail subscribers in the U.S. and Canada unsubscribe occasionally and 14% do so frequently.  Sometimes it can be a tough road.  So what gives?  Why are there such high rates of unsubscribers?

Fortunately, the same study asked the reasons that internet users unsubscribe from permission-based emails.  Here’s what they found:

 Read more... (444 words, 4 images, estimated 1:47 mins reading time)

When I used to work at a Fortune 500 company we had a VP who was very provincial concerning his department.  Whenever another VP got a little too involved in his area he would  tell that other VP in no uncertain terms to “get out of my sandbox.”  I’m not quite sure why that has stuck in my brain all these years, but someone else can do the psychoanalysis on that.

I have seen that attitude persist in a lot of companies today between sales and marketing.  If you don’t believe that check out some of the other blogs on  the subject.  It’s been a hot topic lately – a lack of alignment between sales and marketing.  Read more... (501 words, 2 images, estimated 2:00 mins reading time)

On Wednesday I attended the first sessions of the Social Media Success Summit 2009.  This is an online virtual summit extending over the next couple of weeks and has a number of Social Media experts sharing what they have learned.  While each of the sessions were very good, the presentation I found most intriguing was from Ann Handley of MarketingProfs on using Twitter for business.

I have to confess that I have not had a great deal of interest in Twitter.  I really don’t care to know what you had for breakfast, or that you might be getting your car washed at lunch time.  It just seems like it would devolve into a massive time waster.  Read more... (390 words, 2 images, estimated 1:34 mins reading time)