Phil Lauterjung

Posts Tagged ‘Marketing’

In the previous post – Why Should You Care About Data Driven Marketing – I gave you data from a study done by the Aberdeen Group showing a very significant difference in performance between Best-in-Class companies and Laggards in the use of data driven marketing.  I promised to not leave you hanging with just data, but to furnish some steps to success from the report for the Laggard companies.

The number one thing to remember is that any improvements that you hope to attain will require you to develop a plan.  The findings in the study showed that laggard companies lacked formal processes to actually use the data they collect.  Data without insight on how to use it is still just data.  Read more... (437 words, 2 images, estimated 1:45 mins reading time)

Whenever I come across a new study or research report the first question I usually ask myself is why should I care?  Is there something I can learn or use that will help me?  I think most people have the same attitude.  At least I hope so, otherwise I’m not as normal as I think I am.

So when I came across a new white paper by the Aberdeen Group called Data Driven Marketing I approached it with the same level of skepticism.  I already know that marketing is important and that data can help make intelligent decisions.  Right away I’m thinking that this looks like another wonkish rendering of what should really be common knowledge.  Quality data drives effective marketing – end of story.  Read more... (514 words, 2 images, estimated 2:03 mins reading time)

As some of you may have noticed, October was a very busy month for announcements in the realm of social media.  Of course, some are also still wondering how worthwhile is social media as a business tool?  That was a valid question, but not any longer.

In case you missed some of those announcements, and if you were busy with your business that is very possible, here is a brief summary.  Read more... (490 words, 2 images, estimated 1:58 mins reading time)

Some consider marketing to be part art and part science.  That may be true, and has been debated frequently.  What is clear is that marketing, done well, helps a business grow.  In order to be done well it requires the support of the President/CEO/Owner – whatever title the head person carries – and for sales and marketing to be aligned.  Provided your company separates those two functions.  If not, that becomes a little easier – you just have to agree with the boss and yourself.  Read more... (650 words, 2 images, estimated 2:36 mins reading time)

Over the years I have read and heard much about competing and collaborating.  I’m sure that most of you have too.

Today, Charles Green posted a very compelling article regarding these two words.  I found it to be very thought provoking and he has apparently tweaked the Deputy Dean of Academic Affairs at Harvard Business School.  I have to admit that I just love a good rowdy debate.  Read more... (497 words, 2 images, estimated 1:59 mins reading time)

A number of years ago there was a very funny movie called City Slickers, and if you haven’t seen it go rent it.  You’ll be glad you did.  Briefly it’s about some New York ‘city slickers’ who get the bright idea to spend a couple of weeks at a working dude ranch out west.  Jack Palance plays Curly, a grizzled old cowboy who epitomizes what it means to be a cowboy.  In one scene he explains Curly’s Law:  Read more... (620 words, 2 images, estimated 2:29 mins reading time)