Phil Lauterjung

Posts Tagged ‘marketing strategies’

Are B2B Companies Ready to Use Social Media?

At a recent NetMarketing Breakfast sponsored by BtoB Magazine for Marketing Strategists it would seem that the answer might be yes.  A panel of 4 engineering-focused, industrial marketers discussed the use of social media in their marketing efforts.  Since a number of commentators have lamented the reluctance of B2B businesses to adopt social media, what these 4 marketers had to say was very interesting.  Is there a transformation occurring in the B2B ranks?  Read more... (530 words, 2 images, estimated 2:07 mins reading time)