Phil Lauterjung

Posts Tagged ‘market research’

Whenever I come across a new study or research report the first question I usually ask myself is why should I care?  Is there something I can learn or use that will help me?  I think most people have the same attitude.  At least I hope so, otherwise I’m not as normal as I think I am.

So when I came across a new white paper by the Aberdeen Group called Data Driven Marketing I approached it with the same level of skepticism.  I already know that marketing is important and that data can help make intelligent decisions.  Right away I’m thinking that this looks like another wonkish rendering of what should really be common knowledge.  Quality data drives effective marketing – end of story.  Read more... (514 words, 2 images, estimated 2:03 mins reading time)