Phil Lauterjung

Posts Tagged ‘landing page’

What’s a Landing Page you ask?  Well, if you have done what we’ve talked about in the previous parts of this series you will have people clicking on your listing in the organic search results and/or your pay-per-click ads.  Where are they going when they click?  Do they all go to your home page, or maybe to your “contact us” page?  Why do you want them to go there?  Read more... (674 words, 3 images, estimated 2:42 mins reading time)

Survey after survey confirms that email marketing is the most used internet marketing tool.  This is despite the hoopla and hype surrounding other social networking avenues like Facebook and Twitter.  The main reason for the high use of email marketing is that it works – the conversion rates can be very good if the content is excellent and there is an effective call-to-action.  That will provide the desired lead generation that in turn leads (pun intended) to more sales.  And isn’t that what you really want?  I thought so.

So here are some tips for designing and launching effective email marketing campaigns.  Read more... (561 words, 2 images, estimated 2:15 mins reading time)