Phil Lauterjung

Posts Tagged ‘internet marketing’

You’re a business owner sitting in your office pouring over the numbers from last month, trying to figure out how you can keep going without laying off anyone else.  The phone rings and the voice says, “Buddy, I’ve got THE answer to all of your business problems.”

You respond, “First off my name is Phil, and what in the world are you talking about.”  [I know, I know you probably would have hung up on the guy, but work with me on this scenario]

Caller:  “Listen Fred, I’m with XYZ Online Marketing and we can get your website on the FIRST PAGE of Google search results GUARANTEED!”  Read more... (489 words, 2 images, estimated 1:57 mins reading time)

The lifeblood of any business is leads – right?  If you don’t have leads to follow up you won’t have many sales.  Seems simple enough, but in today’s marketplace it has become VERY difficult to get well qualified  leads.

According to Todd Defren at Shift Communications you should consider using the PR power of social media.  Todd taught a class for Inbound Marketing University today called PR for Inbound Marketing, and had some great insights worth passing along.  Read more... (530 words, 2 images, estimated 2:07 mins reading time)

Are B2B Companies Ready to Use Social Media?

At a recent NetMarketing Breakfast sponsored by BtoB Magazine for Marketing Strategists it would seem that the answer might be yes.  A panel of 4 engineering-focused, industrial marketers discussed the use of social media in their marketing efforts.  Since a number of commentators have lamented the reluctance of B2B businesses to adopt social media, what these 4 marketers had to say was very interesting.  Is there a transformation occurring in the B2B ranks?  Read more... (530 words, 2 images, estimated 2:07 mins reading time)

A number of years ago I remember approaching my boss, our president, about starting an email newsletter for our customers.  He wasn’t exactly what you would call web-savvy, and predictably said something like “why would we do that?”  I explained to him that we could keep our customers better informed at less cost (now I had his attention!) than mail or fax; and, we could incorporate images and graphics.  After I presented him with a sample and a budget he reluctantly said to go ahead.  Read more... (453 words, 4 images, estimated 1:49 mins reading time)

Think about who has the most control over the buyer/seller relationship.

If you’re old enough, think about that relationship before we had internet browsers, cell phones (remember when pagers were high-tech?), email, or any of the other tools we now take for granted.  Back then, where did buyers have to go to get information on products and services?  Most often, it was only available from the suppliers via their friendly sales rep.

Fast-forward to the 21st century (OK, maybe the end of the 20th century) – where do buyers typically go to get product and service information?  By now you know where I’m going with this – right?  Read more... (285 words, 2 images, estimated 1:08 mins reading time)