Phil Lauterjung

Posts Tagged ‘interactive marketing’

In the previous post – Why Should You Care About Data Driven Marketing – I gave you data from a study done by the Aberdeen Group showing a very significant difference in performance between Best-in-Class companies and Laggards in the use of data driven marketing.  I promised to not leave you hanging with just data, but to furnish some steps to success from the report for the Laggard companies.

The number one thing to remember is that any improvements that you hope to attain will require you to develop a plan.  The findings in the study showed that laggard companies lacked formal processes to actually use the data they collect.  Data without insight on how to use it is still just data.  Read more... (437 words, 2 images, estimated 1:45 mins reading time)

The lifeblood of any business is leads – right?  If you don’t have leads to follow up you won’t have many sales.  Seems simple enough, but in today’s marketplace it has become VERY difficult to get well qualified  leads.

According to Todd Defren at Shift Communications you should consider using the PR power of social media.  Todd taught a class for Inbound Marketing University today called PR for Inbound Marketing, and had some great insights worth passing along.  Read more... (530 words, 2 images, estimated 2:07 mins reading time)

A number of years ago I remember approaching my boss, our president, about starting an email newsletter for our customers.  He wasn’t exactly what you would call web-savvy, and predictably said something like “why would we do that?”  I explained to him that we could keep our customers better informed at less cost (now I had his attention!) than mail or fax; and, we could incorporate images and graphics.  After I presented him with a sample and a budget he reluctantly said to go ahead.  Read more... (453 words, 4 images, estimated 1:49 mins reading time)