Phil Lauterjung

Posts Tagged ‘Integrated Lead Generation’

Social media continues to receive a lot of press.  Today eMarketer had an article “Why You Need a Strategy for Social Media.” I wonder if someone there had read my last post on this topic?  Probably not, but I can dream can’t I?  Their lead point was that no one is asking if they should have a strategy, but how and where should they participate.

Any one who has followed this blog knows that I don’t have any argument with their premise.  However, as they do with almost everything they post, they had a graph showing the reasons that U.S. marketers use social media.  The graph was from a study done last July by Russell Herder and Ethos Business Law titled: “Social Media: Embracing the Opportunities, Averting the Risks.”  Read more... (428 words, 3 images, estimated 1:43 mins reading time)

It seems as though I come across an article every day that questions the use of Social Media as a legitimate tactic to use in business.  The big question is can Social Media be measured?  Can you get an ROI from Social Media?

The best answer that I can think of is – it depends.  Kind of a weasely answer, but bear with me for a moment.  There are currently over 350 million people on Facebook and nearly 50 million on LinkedIn.  There are also tens of millions on Twitter, but that seems to be a more difficult number to pin down.  My point is that there are very large numbers of people using these communities to talk about what matters to them.  Some of them might be your customers or prospective customers.  Read more... (532 words, 2 images, estimated 2:08 mins reading time)

Everyone wants to know where they can get the best return for their marketing dollars.  And, lots of people think they have the answer.  Buy my solution and your ROI will sky rocket beyond your wildest dreams.  Yeah, sure it will.

For the next few posts I will give you ideas on how to use your marketing dollars more effectively.  I know that’s a bold claim, but take a moment to read these tips, consider them carefully, and then make up your own mind.  Read more... (490 words, 2 images, estimated 1:58 mins reading time)