Phil Lauterjung

Posts Tagged ‘email marketing’

Survey after survey confirms that email marketing is the most used internet marketing tool.  This is despite the hoopla and hype surrounding other social networking avenues like Facebook and Twitter.  The main reason for the high use of email marketing is that it works – the conversion rates can be very good if the content is excellent and there is an effective call-to-action.  That will provide the desired lead generation that in turn leads (pun intended) to more sales.  And isn’t that what you really want?  I thought so.

So here are some tips for designing and launching effective email marketing campaigns.  Read more... (561 words, 2 images, estimated 2:15 mins reading time)

A number of years ago I remember approaching my boss, our president, about starting an email newsletter for our customers.  He wasn’t exactly what you would call web-savvy, and predictably said something like “why would we do that?”  I explained to him that we could keep our customers better informed at less cost (now I had his attention!) than mail or fax; and, we could incorporate images and graphics.  After I presented him with a sample and a budget he reluctantly said to go ahead.  Read more... (453 words, 4 images, estimated 1:49 mins reading time)