Phil Lauterjung

Posts Tagged ‘customers’

If you want to grow your business you must to use social media.  It’s as simple as that.

Just in case you need more proof I will share some recent stats from Econsultancy.  This is something they do every six months and it gives a good snapshot of where people are communicating and doing business.  Make no mistake, if you aren’t at least listening in on the conversations you are losing out on very valuable information.  Information regarding your industry, your competitors, and your potential customers is exchanged via social media every minute of every day.  Read more... (397 words, 2 images, estimated 1:35 mins reading time)

NOTE:  I have added a plug-in that gives me more flexibility with fonts and sizes.  So I’m trying to make this more readable.  Let me know what you think in the comments.  Thanks.

I have written in the past about the importance of developing a “buyer persona” that incorporates as much as possible about your typical customer.  The persona should include demographic, geographic, psychographic, and behavioral information about that company and your persona.  Read more... (523 words, 2 images, estimated 2:06 mins reading time)

Let’s face it, we all say we are “customer focused”.  Or some other such term.  If we were to ask our best customers, would they have a positive response?  All of them?  How about your own front-line employees?

Here are 5 warning signs that you might be heading off a cliff in your customer focus.  Read more... (580 words, 2 images, estimated 2:19 mins reading time)

No, this is not another Top 10 list of anything.  I don’t know about you, but I’m pretty tired of seeing those.  I know that they sometimes have some interesting insights, but enough already!

As a history buff I do know that there is value in looking back and learning from the past.  The old axiom of hindsight being 20/20 is often very true.  And, as technology advances ever faster it becomes more difficult to take a breath and review anything.  Read more... (419 words, 2 images, estimated 1:41 mins reading time)

Every once in a while another blogger posts something so profound that it gets repeated over and over.  About a month ago David Allison of Braun/Allison posted 5 Social Trends that bear watching and repeating.  I tweeted it once and it became the most re-tweeted article I sent out last month.

Every business owner and manager should keep a copy of this and refer to it often.  It’s that important for the future of your business.

Here are the 5 trends with a little added commentary on my part:  Read more... (631 words, 2 images, estimated 2:31 mins reading time)

Some consider marketing to be part art and part science.  That may be true, and has been debated frequently.  What is clear is that marketing, done well, helps a business grow.  In order to be done well it requires the support of the President/CEO/Owner – whatever title the head person carries – and for sales and marketing to be aligned.  Provided your company separates those two functions.  If not, that becomes a little easier – you just have to agree with the boss and yourself.  Read more... (650 words, 2 images, estimated 2:36 mins reading time)