Phil Lauterjung

Posts Tagged ‘buyer profiles’

If you are a regular reader you know that I don’t do book reviews.  The reason is, as a very wise man once said, there is nothing new under the sun.  I don’t mean to say that there aren’t very good books published on various topics.  There are.  But, once you’ve read some of the really top books on a given topic you really don’t need to keep reading new ones – most of them simply repackage, or state things with a different twist. [ I probably just blew any chance of a publisher ever picking up anything I might write with that comment.]  Read more... (576 words, 2 images, estimated 2:18 mins reading time)

Some consider marketing to be part art and part science.  That may be true, and has been debated frequently.  What is clear is that marketing, done well, helps a business grow.  In order to be done well it requires the support of the President/CEO/Owner – whatever title the head person carries – and for sales and marketing to be aligned.  Provided your company separates those two functions.  If not, that becomes a little easier – you just have to agree with the boss and yourself.  Read more... (650 words, 2 images, estimated 2:36 mins reading time)

YIKES!  It’s the end of June!  The Year is half gone!!

This is a time of year when most sales managers and their sales people come to the realization that their is half over.  They start to evaluate where they are with “the numbers”, and dread begins to set in if it doesn’t look good.  And that’s in a good year.  Most haven’t had to face an economy like we are dealing with today…ever!  In their entire life!  Read more... (544 words, 2 images, estimated 2:11 mins reading time)