Phil Lauterjung

Posts Tagged ‘business tactics’

If you are a regular reader you know that I don’t do book reviews.  The reason is, as a very wise man once said, there is nothing new under the sun.  I don’t mean to say that there aren’t very good books published on various topics.  There are.  But, once you’ve read some of the really top books on a given topic you really don’t need to keep reading new ones – most of them simply repackage, or state things with a different twist. [ I probably just blew any chance of a publisher ever picking up anything I might write with that comment.]  Read more... (576 words, 2 images, estimated 2:18 mins reading time)

Some consider marketing to be part art and part science.  That may be true, and has been debated frequently.  What is clear is that marketing, done well, helps a business grow.  In order to be done well it requires the support of the President/CEO/Owner – whatever title the head person carries – and for sales and marketing to be aligned.  Provided your company separates those two functions.  If not, that becomes a little easier – you just have to agree with the boss and yourself.  Read more... (650 words, 2 images, estimated 2:36 mins reading time)

Over the years I have read and heard much about competing and collaborating.  I’m sure that most of you have too.

Today, Charles Green posted a very compelling article regarding these two words.  I found it to be very thought provoking and he has apparently tweaked the Deputy Dean of Academic Affairs at Harvard Business School.  I have to admit that I just love a good rowdy debate.  Read more... (497 words, 2 images, estimated 1:59 mins reading time)