Phil Lauterjung

Posts Tagged ‘b2b’

Everyone wants to know where they can get the best return for their marketing dollars.  And, lots of people think they have the answer.  Buy my solution and your ROI will sky rocket beyond your wildest dreams.  Yeah, sure it will.

For the next few posts I will give you ideas on how to use your marketing dollars more effectively.  I know that’s a bold claim, but take a moment to read these tips, consider them carefully, and then make up your own mind.  Read more... (490 words, 2 images, estimated 1:58 mins reading time)

Introduction:

It’s clearly no secret that many businesses have struggled mightily over the past 1 – 2 years through one of the worst recessions we have seen in a very long time.  Now, we have the economic smart guys saying that the recession if over.  Wishful thinking?  Perhaps.

However, those with a business to run still have to develop a plan for 2010 – if you haven’t already done so.  To get your businesses to grow you will need more sales (altogether now – duh!?!), and to get more sales you will need more leads (double duh).  So, how do you spend your lead generation budget in 2010 to do that?  Over the next few posts we will offer some ideas.  Read more... (530 words, 2 images, estimated 2:07 mins reading time)

Are B2B Companies Ready to Use Social Media?

At a recent NetMarketing Breakfast sponsored by BtoB Magazine for Marketing Strategists it would seem that the answer might be yes.  A panel of 4 engineering-focused, industrial marketers discussed the use of social media in their marketing efforts.  Since a number of commentators have lamented the reluctance of B2B businesses to adopt social media, what these 4 marketers had to say was very interesting.  Is there a transformation occurring in the B2B ranks?  Read more... (530 words, 2 images, estimated 2:07 mins reading time)

ESPN has just released the standings of all 122 MLB, NBA, NFL, and NHL teams.  What’s so newsworthy about that you ask?  Well, they rated all of those teams on eight key factors in giving their fans the ultimate sports experience.  Does that sound anything like what every company tries to do – give their customers the ultimate experience so that they keep coming back and continue doing business with them?  You betcha!  Read more... (763 words, 2 images, estimated 3:03 mins reading time)

Image: stockvault.net

Remember when you were a child and you learned to trust your Dad to throw you into the air…and then catch you?  You just knew that he would catch you – even though you were scared.  Or, maybe you have small children of your own now, and you play the same game with them.  But, at first the trust isn’t quite there is it?  The trust has to be earned, right?  Read more... (464 words, 2 images, estimated 1:51 mins reading time)

Think about who has the most control over the buyer/seller relationship.

If you’re old enough, think about that relationship before we had internet browsers, cell phones (remember when pagers were high-tech?), email, or any of the other tools we now take for granted.  Back then, where did buyers have to go to get information on products and services?  Most often, it was only available from the suppliers via their friendly sales rep.

Fast-forward to the 21st century (OK, maybe the end of the 20th century) – where do buyers typically go to get product and service information?  By now you know where I’m going with this – right?  Read more... (285 words, 2 images, estimated 1:08 mins reading time)