Phil Lauterjung

Posts Tagged ‘analytics’

It seems as though I come across an article every day that questions the use of Social Media as a legitimate tactic to use in business.  The big question is can Social Media be measured?  Can you get an ROI from Social Media?

The best answer that I can think of is – it depends.  Kind of a weasely answer, but bear with me for a moment.  There are currently over 350 million people on Facebook and nearly 50 million on LinkedIn.  There are also tens of millions on Twitter, but that seems to be a more difficult number to pin down.  My point is that there are very large numbers of people using these communities to talk about what matters to them.  Some of them might be your customers or prospective customers.  Read more... (532 words, 2 images, estimated 2:08 mins reading time)

As some of you may have noticed, October was a very busy month for announcements in the realm of social media.  Of course, some are also still wondering how worthwhile is social media as a business tool?  That was a valid question, but not any longer.

In case you missed some of those announcements, and if you were busy with your business that is very possible, here is a brief summary.  Read more... (490 words, 2 images, estimated 1:58 mins reading time)

I hesitated to include this subject (SEO – Search Engine Optimization) for a couple of reasons.  One is that this topic that can quickly become complex – after all Search Engine Optimization for Dummies weighs in at 746 pages!  Try summarizing that in a blog post!  Also, I know that there is a wide divergence of opinions on this topic from all different corners of the internet.  So I know I am risking potentially a great deal of criticism.  Oh well, that’s life as a blogger.  Read more... (597 words, 2 images, estimated 2:23 mins reading time)