Phil Lauterjung

We all know that leads are the lifeblood of any sales organization – no brainer, right!?!  And, there are many different ways to acquire those leads – one of my personal favorites is the photo on the right.   Some ways are free (and fun), and some cost money.  Most of us have our favorites and they might include Jigsaw, LinkedIn, ZoomInfo, Hoovers, Dow Jones, and many others.  One of the services this blog will try to provide to readers is information that might be useful in doing business better, faster, and more profitably – like acquiring more good leads.

Well, there’s a new kid on the block that you might want to check out.  It’s still in beta, but you can sign up for it at MyWayInteractive.  But, before you click on that link and leave let me tell you a little bit about it.

The service is called Reach (there is also a Corporate version called Corporate Reach – clever, heh?); and you upload your contacts into a secure “Reach vault”.  You are then granted the right to search for and anonymously trade contacts with other members.  Once you agree to trade then the two parties are connected via a secure network to exchange further information.

The service never reveals the identity of your contacts or you.  Everything is anonymous until there is an agreement to trade, then the rest is up to you.

Some of the high points of the service include:

• You can search by region, industry, company, and/or job title.
• Contacts are obtained for free by trading with other non-competing sales people.
• Contact profiles include interests, hobbies, sports teams, company news, and current projects.  [How's that for warming up a cold call?]
• Allow you to collaborate with other sales pros to gain additional insight and break into new accounts more quickly.

As mentioned above, there is a corporate version which will integrate with your corporate CRM system; and their web site has more information on that.  So, OK go ahead and check it out.  Now you can click on that link at MyWayInteractive.

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