Phil Lauterjung

Archive for the ‘Social Media’ Category

The lifeblood of any business is leads – right?  If you don’t have leads to follow up you won’t have many sales.  Seems simple enough, but in today’s marketplace it has become VERY difficult to get well qualified  leads.

According to Todd Defren at Shift Communications you should consider using the PR power of social media.  Todd taught a class for Inbound Marketing University today called PR for Inbound Marketing, and had some great insights worth passing along.  Read more... (529 words, 1 image, estimated 2:07 mins reading time)

The usual answer to that question is – it depends.  That’s a good answer because it does depend on proper planning and goal-setting before diving in to the deep end, or tip-toeing into the shallow end.  Slapping together a Facebook page and asking someone (anyone?) in your company to start twittering won’t cut it.  Read more... (394 words, 1 image, estimated 1:35 mins reading time)

Are B2B Companies Ready to Use Social Media?

At a recent NetMarketing Breakfast sponsored by BtoB Magazine for Marketing Strategists it would seem that the answer might be yes.  A panel of 4 engineering-focused, industrial marketers discussed the use of social media in their marketing efforts.  Since a number of commentators have lamented the reluctance of B2B businesses to adopt social media, what these 4 marketers had to say was very interesting.  Is there a transformation occurring in the B2B ranks?  Read more... (529 words, 1 image, estimated 2:07 mins reading time)

On Wednesday I attended the first sessions of the Social Media Success Summit 2009.  This is an online virtual summit extending over the next couple of weeks and has a number of Social Media experts sharing what they have learned.  While each of the sessions were very good, the presentation I found most intriguing was from Ann Handley of MarketingProfs on using Twitter for business.

I have to confess that I have not had a great deal of interest in Twitter.  I really don’t care to know what you had for breakfast, or that you might be getting your car washed at lunch time.  It just seems like it would devolve into a massive time waster.  Read more... (389 words, 1 image, estimated 1:33 mins reading time)