Phil Lauterjung

Archive for the ‘Social Media’ Category

Every once in a while another blogger posts something so profound that it gets repeated over and over.  About a month ago David Allison of Braun/Allison posted 5 Social Trends that bear watching and repeating.  I tweeted it once and it became the most re-tweeted article I sent out last month.

Every business owner and manager should keep a copy of this and refer to it often.  It’s that important for the future of your business.

Here are the 5 trends with a little added commentary on my part:  Read more... (630 words, 1 image, estimated 2:31 mins reading time)

Introducing Snap Shots from Snap.com

I just installed a nice little tool on this site called Snap Shots that enhances links with visual previews of the destination site, interactive excerpts of Wikipedia articles, MySpace profiles, IMDb profiles and Amazon products, display inline videos, RSS, MP3s, photos, stock charts and more.

Sometimes Snap Shots bring you the information you need, without your having to leave the site, while other times it lets you “look ahead,” before deciding if you want to follow a link or not.  All you have to do is ‘hover’ over the link with your mouse to see the Snap Shot box with the added info.  Try it on the links above.  Read more... (176 words, 1 image, estimated 42 secs reading time)

That question seems to pop up like a defective toy that my kids used to play with – over and over the little bugger would keep popping up no matter what.

I really don’t understand why it has to be an either/or question.  If you really stop and give the issue some thought that exceeds a couple of nano seconds, then you realize that maybe both can be used effectively.  Which is exactly what was shown in a number of recent studies.  Read more... (463 words, 1 image, estimated 1:51 mins reading time)

As some of you may have noticed, October was a very busy month for announcements in the realm of social media.  Of course, some are also still wondering how worthwhile is social media as a business tool?  That was a valid question, but not any longer.

In case you missed some of those announcements, and if you were busy with your business that is very possible, here is a brief summary.  Read more... (489 words, 1 image, estimated 1:57 mins reading time)

With every twist and turn in technology there are those who think that every new thing is a passing fad.  Quite honestly, sometimes they are right.  But, then there are broader movements within the overall scheme; and, those are the ones that we ignore at our own peril.

With the recent release of Forrester Research‘s third annual Social Technographics Profile called “The Broad Reach of Social Technologies”, we can now safely say that this Social Media thingy just might be here to stay.  There will be various tools and companies that don’t end up commanding a large presence, and some will fail; but, the concept of doing business using some form of Social Media will be necessary to survive.  Read more... (387 words, 2 images, estimated 1:33 mins reading time)

Have you ever been to an event or party where you meet someone who only wants to talk about them?  And they really are deserving of a plural pronoun because it’s all about me, myself, and I.    I’ve had this come up a couple of times – well… OK a number of times; and mostly I start immediately looking for an “out”.  If you do too, this post is for you – at least if you use Twitter and other social media.  Read more... (525 words, 1 image, estimated 2:06 mins reading time)