Phil Lauterjung

Archive for the ‘Social Media’ Category

Have you been meaning to learn more about growing your business using internet tools? Not really sure where to begin? Does it sometimes (always?) seem overwhelming? Well, fear no more. Inbound Marketing University is the place for you. Learn what you want, where you want, when your want.

I came across Inbound Marketing University (IMU) about a year ago. Having dabbled with internet marketing tactics for a number of years I was looking for something more structured and comprehensive to learn more. Along came IMU and I knew I had found what I was searching for.

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Perhaps my first question should be, do you know what those social buttons are and why should you use them? OK, so that was really two questions. Most bloggers are told to put them somewhere on their pages when they first start blogging. That way, we are told, your readers can share your wisdom easily with others. At this point I have lost count as to how many buttons one would have if they showed them all. The other problem is that only people with way too much time know what they all represent. So, I found it interesting when Pingdom recently surveyed the Technorati Top 100 blogs to discover which of those little buggers really get used.  Read more... (412 words, 2 images, estimated 1:39 mins reading time)

Social media continues to receive a lot of press.  Today eMarketer had an article “Why You Need a Strategy for Social Media.” I wonder if someone there had read my last post on this topic?  Probably not, but I can dream can’t I?  Their lead point was that no one is asking if they should have a strategy, but how and where should they participate.

Any one who has followed this blog knows that I don’t have any argument with their premise.  However, as they do with almost everything they post, they had a graph showing the reasons that U.S. marketers use social media.  The graph was from a study done last July by Russell Herder and Ethos Business Law titled: “Social Media: Embracing the Opportunities, Averting the Risks.”  Read more... (427 words, 2 images, estimated 1:42 mins reading time)

If you want to grow your business you must to use social media.  It’s as simple as that.

Just in case you need more proof I will share some recent stats from Econsultancy.  This is something they do every six months and it gives a good snapshot of where people are communicating and doing business.  Make no mistake, if you aren’t at least listening in on the conversations you are losing out on very valuable information.  Information regarding your industry, your competitors, and your potential customers is exchanged via social media every minute of every day.  Read more... (396 words, 1 image, estimated 1:35 mins reading time)

NOTE:  I have added a plug-in that gives me more flexibility with fonts and sizes.  So I’m trying to make this more readable.  Let me know what you think in the comments.  Thanks.

I have written in the past about the importance of developing a “buyer persona” that incorporates as much as possible about your typical customer.  The persona should include demographic, geographic, psychographic, and behavioral information about that company and your persona.  Read more... (522 words, 1 image, estimated 2:05 mins reading time)

It seems as though I come across an article every day that questions the use of Social Media as a legitimate tactic to use in business.  The big question is can Social Media be measured?  Can you get an ROI from Social Media?

The best answer that I can think of is – it depends.  Kind of a weasely answer, but bear with me for a moment.  There are currently over 350 million people on Facebook and nearly 50 million on LinkedIn.  There are also tens of millions on Twitter, but that seems to be a more difficult number to pin down.  My point is that there are very large numbers of people using these communities to talk about what matters to them.  Some of them might be your customers or prospective customers.  Read more... (531 words, 1 image, estimated 2:07 mins reading time)