Phil Lauterjung

Archive for the ‘Integrated Lead Generation’ Category

Have you been meaning to learn more about growing your business using internet tools? Not really sure where to begin? Does it sometimes (always?) seem overwhelming? Well, fear no more. Inbound Marketing University is the place for you. Learn what you want, where you want, when your want.

I came across Inbound Marketing University (IMU) about a year ago. Having dabbled with internet marketing tactics for a number of years I was looking for something more structured and comprehensive to learn more. Along came IMU and I knew I had found what I was searching for.

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I know, the title won’t be as clever after this Easter weekend; but let me have a little fun will ya? Oh, and happy Resurrection Sunday to all those who celebrate that event this weekend.

OK, back to the business at hand. Lead Generation. How hard do you work to get leads? Pretty darn hard I would guess. I don’t actually know any company where leads overflow all on their own. Let’s assume you all work very hard to get leads, and you want to make sure you convert as many as possible into sales. No brainer, right? So, what’s your process for doing that – converting leads to sales? Don’t have one, or at least one that’s real effective? Answer these 6 questions and get that process in place.  Read more... (489 words, 1 image, estimated 1:57 mins reading time)

Some of you regular readers may have noticed my posts have been a little more erratic lately. There is a very good reason for that.  I have decided to launch my own company.  My emotions have shifted between ‘yikes!’ and ‘hooray!’ depending on which day you might have talked to me over the past couple of months.

Needless to say, I have been very busy with the planning and execution of those plans.  That has resulted in less time to write blog posts.  Now I am just days away from actually announcing this new grand adventure to the rest of the world.  But, I wanted to give you advance notice and a sneak peak at my new web site.  While the new site will have a blog I still plan to continue with this blog as well.  Read more... (351 words, 1 image, estimated 1:24 mins reading time)

When I first started in sales – in the dark ages – buyers had to contact us if they were interested in our products.  Not any more!  All they do is hop on their favorite search engine and start clicking away.  Gaining a clear understanding of this new buying cycle is critical to reaching buyers at an optimum point.

Online buyers tend to take their own sweet time doing research before settling on a product to purchase.  Studies have shown that these wandering buyers conduct as many as a dozen or more searches over many weeks before deciding.  These are not usually the same searches over and over.  Most are multiple searches on the same topic.  Read more... (639 words, 1 image, estimated 2:33 mins reading time)

Introduction:

It’s clearly no secret that many businesses have struggled mightily over the past 1 – 2 years through one of the worst recessions we have seen in a very long time.  Now, we have the economic smart guys saying that the recession if over.  Wishful thinking?  Perhaps.

However, those with a business to run still have to develop a plan for 2010 – if you haven’t already done so.  To get your businesses to grow you will need more sales (altogether now – duh!?!), and to get more sales you will need more leads (double duh).  So, how do you spend your lead generation budget in 2010 to do that?  Over the next few posts we will offer some ideas.  Read more... (529 words, 1 image, estimated 2:07 mins reading time)

As a follow-up to the recent series on Integrated Lead Generation, here’s a new tool that you should consider adding to your arsenal.  SlideShare has been around for some time, and many have found it to be very useful for promoting their business.  It’s also available within profiles on LinkedIn.

They have now taken it a step further and have a separate section of their web site called SlideShare Business.  They developed a way to use SlideShare presentations for lead generation.  Fair warning:  there is a cost associated with this.  However, it is similar to the pay-per-click model used on search engines – the cost occurs only when someone clicks through.  Read more... (273 words, 1 image, estimated 1:06 mins reading time)