Phil Lauterjung

Archive for the ‘Etc’ Category

Most of you have noticed, and some have commented, that I haven’t been posting as frequently on this blog. I feel strongly that I owe all of you an explanation. I would also like you to have a say in how, or if, this blog continues. So please do read this post and comment.

As I have stated in the past, I made a decision to launch my own business helping small businesses with their marketing efforts. Since most small, and some medium, size businesses don’t have their own marketing people in house there is a large demand for what amounts to virtual marketing departments for those companies. I also chose to align myself with Duct Tape Marketing and I became an authorized coach. Both decisions have turned out to be very good decisions.  Read more... (412 words, 1 image, estimated 1:39 mins reading time)

Close enough for government work.  Just get it to 95%, that ought to work fine.  You don’t need to have it totally complete, just get most of it done.  Just do it.

We’ve all heard variations on some of these statements, but is less than 100% good enough? Well, maybe for some tasks it might be. But, consider what the ramifications would be if just 99.5% was acceptable.  Read more... (341 words, 1 image, estimated 1:22 mins reading time)

Let’s face it, we all say we are “customer focused”.  Or some other such term.  If we were to ask our best customers, would they have a positive response?  All of them?  How about your own front-line employees?

Here are 5 warning signs that you might be heading off a cliff in your customer focus.  Read more... (579 words, 1 image, estimated 2:19 mins reading time)

No, this is not another Top 10 list of anything.  I don’t know about you, but I’m pretty tired of seeing those.  I know that they sometimes have some interesting insights, but enough already!

As a history buff I do know that there is value in looking back and learning from the past.  The old axiom of hindsight being 20/20 is often very true.  And, as technology advances ever faster it becomes more difficult to take a breath and review anything.  Read more... (418 words, 1 image, estimated 1:40 mins reading time)

After seeing a number of articles proclaiming the end of 2009 as the end of the decade I began to question that in my mind.  I also asked my wife and a few good friends who would take my question seriously and not think that I was a complete idiot for asking – partial idiot maybe, but not a complete idiot.  Unfortunately no one was really able to answer the question fully.  My wife gave it the best shot by explaining that numbering starts at zero and goes up from there.  I knew that already, but she still humored me being the great wife that she is.  Read more... (318 words, 1 image, estimated 1:16 mins reading time)

Since a good part of my business is related to online search I always find it fascinating what people enter into those little search boxes.  There are numerous tools available to find out this information, but the folks at Ask.com have been kind enough to give us a few year-end lists.  I’m not usually a big fan of these year-end sort of lists, but see if you don’t find these at least a little interesting – even without my snarky comments.  Read more... (402 words, 1 image, estimated 1:36 mins reading time)

Top 10 Search Questions for 2009

1. How much should I weigh?  (This was #1???  Really?)