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	<title>Comments on: B2B Marketers Embrace Social Media?</title>
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	<description>Conversations Re: Sales &#124; Marketing &#124; Social Media &#124; Etc.</description>
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		<title>By: Phil Lauterjung</title>
		<link>http://www.phillauterjung.com/b2b-marketers-embrace-social-media/comment-page-1/#comment-20</link>
		<dc:creator>Phil Lauterjung</dc:creator>
		<pubDate>Thu, 23 Jul 2009 21:56:21 +0000</pubDate>
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		<description>Edward,
I agree that B2C companies have done a much better job with social media.  Recent surveys have indicated that B2B companies intend to increase their social media spending.  However, the SMBs still seem to be lagging the larger enterprise companies.  It is truly time for them to get on the SM bandwagon.

Phil</description>
		<content:encoded><![CDATA[<p>Edward,<br />
I agree that B2C companies have done a much better job with social media.  Recent surveys have indicated that B2B companies intend to increase their social media spending.  However, the SMBs still seem to be lagging the larger enterprise companies.  It is truly time for them to get on the SM bandwagon.</p>
<p>Phil</p>
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		<title>By: edwardboches</title>
		<link>http://www.phillauterjung.com/b2b-marketers-embrace-social-media/comment-page-1/#comment-18</link>
		<dc:creator>edwardboches</dc:creator>
		<pubDate>Wed, 22 Jul 2009 21:24:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.phillauterjung.com/?p=199#comment-18</guid>
		<description>I think there are great examples from non B2B companies.  For example, Dell has a user forum that lets customers help and support each other.  Comcast uses Twitter to provide service.  Then there are brands in B2B.  GE, for example does a good job of blogging.  I do think B2B brands are late to the party, but there are numerous opportunities to connect, engage, provide content and get feedback.  Time for them to get on the SM bandwagon.</description>
		<content:encoded><![CDATA[<p>I think there are great examples from non B2B companies.  For example, Dell has a user forum that lets customers help and support each other.  Comcast uses Twitter to provide service.  Then there are brands in B2B.  GE, for example does a good job of blogging.  I do think B2B brands are late to the party, but there are numerous opportunities to connect, engage, provide content and get feedback.  Time for them to get on the SM bandwagon.</p>
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