Comments on: 7 Marketing Mistakes Small Businesses Make http://www.phillauterjung.com/7-marketing-mistakes-small-businesses-make/ Conversations Re: Sales | Marketing | Social Media | Etc. Thu, 12 Aug 2010 05:38:31 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Phil Lauterjung http://www.phillauterjung.com/7-marketing-mistakes-small-businesses-make/comment-page-1/#comment-129 Phil Lauterjung Mon, 26 Oct 2009 21:50:42 +0000 http://www.phillauterjung.com/?p=650#comment-129 David, Thanks for the input and the clarification on using your middle name - with my last name it's not much of an issue for me :-). I like your add for #8, that should be a very important consideration. Note to readers - please make note of the fact that David Meerman Scott probably monitors all mentions of his name on the web. Otherwise he would not have been able to post his comment so quickly - he happens to be a very busy guy. You should also monitor mentions of your name so that you can keep up your good reputation (it is good, right?) and head off any negatives quickly. Also, I have read David's book, "The New Rules of Marketing & PR" and I recommend it highly. Phil David,
Thanks for the input and the clarification on using your middle name – with my last name it’s not much of an issue for me :-) . I like your add for #8, that should be a very important consideration.

Note to readers – please make note of the fact that David Meerman Scott probably monitors all mentions of his name on the web. Otherwise he would not have been able to post his comment so quickly – he happens to be a very busy guy. You should also monitor mentions of your name so that you can keep up your good reputation (it is good, right?) and head off any negatives quickly.

Also, I have read David’s book, “The New Rules of Marketing & PR” and I recommend it highly.

Phil

]]> By: David Meerman Scott http://www.phillauterjung.com/7-marketing-mistakes-small-businesses-make/comment-page-1/#comment-126 David Meerman Scott Mon, 26 Oct 2009 06:50:54 +0000 http://www.phillauterjung.com/?p=650#comment-126 I would add number 8: Fail to create a brand name that is unique on Google. The reason I use my middle name is that "David Scott" brings up tons of hits on Google while using my middle name brings up only me. Too many small business people call their businesses something terribly common so that lots of false hits come up on Google. David I would add number 8: Fail to create a brand name that is unique on Google. The reason I use my middle name is that “David Scott” brings up tons of hits on Google while using my middle name brings up only me. Too many small business people call their businesses something terribly common so that lots of false hits come up on Google.

David

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