Archive for April, 2010
Do You Use Social Sharing Buttons?
April 16th, 2010 | 
Author: Perhaps my first question should be, do you know what those social buttons are and why should you use them? OK, so that was really two questions. Most bloggers are told to put them somewhere on their pages when they first start blogging. That way, we are told, your readers can share your wisdom easily with others. At this point I have lost count as to how many buttons one would have if they showed them all. The other problem is that only people with way too much time know what they all represent. So, I found it interesting when Pingdom recently surveyed the Technorati Top 100 blogs to discover which of those little buggers really get used.
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80% of Buyers Experience Problems in Purchase Process
Before you read any further, read the heading again. Our tendency is to say, “Oh that’s not me, I’m a professionally trained salesperson.” Really? Successful salespeople generally have a very high confidence level. It’s one of the reasons for their success; but, beware when you become over-confident. If you’ve been selling for any length of time, you have fallen into the 80% at one point or another.
The 80% number comes from a survey done by RainToday of over 200 buyers of professional services. You may not sell professional services, but the results are applicable to all salespeople. And, worth reviewing. Taking a look at the selling process from the buyer’s perspective can always be beneficial – even if we may not like what it says about us.
6 Happy Hops to LeadGen Success
I know, the title won’t be as clever after this Easter weekend; but let me have a little fun will ya? Oh, and happy Resurrection Sunday to all those who celebrate that event this weekend.
OK, back to the business at hand. Lead Generation. How hard do you work to get leads? Pretty darn hard I would guess. I don’t actually know any company where leads overflow all on their own. Let’s assume you all work very hard to get leads, and you want to make sure you convert as many as possible into sales. No brainer, right? So, what’s your process for doing that – converting leads to sales? Don’t have one, or at least one that’s real effective? Answer these 6 questions and get that process in place.
