Phil Lauterjung

Archive for January, 2010

NOTE:  I have added a plug-in that gives me more flexibility with fonts and sizes.  So I’m trying to make this more readable.  Let me know what you think in the comments.  Thanks.

I have written in the past about the importance of developing a “buyer persona” that incorporates as much as possible about your typical customer.  The persona should include demographic, geographic, psychographic, and behavioral information about that company and your persona.  Read more... (523 words, 2 images, estimated 2:06 mins reading time)

When I first started in sales – in the dark ages – buyers had to contact us if they were interested in our products.  Not any more!  All they do is hop on their favorite search engine and start clicking away.  Gaining a clear understanding of this new buying cycle is critical to reaching buyers at an optimum point.

Online buyers tend to take their own sweet time doing research before settling on a product to purchase.  Studies have shown that these wandering buyers conduct as many as a dozen or more searches over many weeks before deciding.  These are not usually the same searches over and over.  Most are multiple searches on the same topic.  Read more... (640 words, 2 images, estimated 2:34 mins reading time)

Let’s face it, we all say we are “customer focused”.  Or some other such term.  If we were to ask our best customers, would they have a positive response?  All of them?  How about your own front-line employees?

Here are 5 warning signs that you might be heading off a cliff in your customer focus.  Read more... (580 words, 2 images, estimated 2:19 mins reading time)

No, this is not another Top 10 list of anything.  I don’t know about you, but I’m pretty tired of seeing those.  I know that they sometimes have some interesting insights, but enough already!

As a history buff I do know that there is value in looking back and learning from the past.  The old axiom of hindsight being 20/20 is often very true.  And, as technology advances ever faster it becomes more difficult to take a breath and review anything.  Read more... (419 words, 2 images, estimated 1:41 mins reading time)