Phil Lauterjung

Archive for October, 2009

I don’t claim to be an SEO (Search Engine Optimization) expert or guru; however, I have spent a lot of time learning about it and I intend to continue.  One thing I have found is that there are way too many who do claim to be experts or gurus on the subject.  Some of you may have hired one and lived to regret it.  But SEO, as I explained in the series on Integrated Lead Generation, is an integral piece of the process.  Read more... (588 words, 2 images, estimated 2:21 mins reading time)

This is one of those topics that could easily have twice as many posts, but I think that eight is enough.  Hey, that might make a good name for a TV show – oooohhh now I’m dating myself.

One topic in this series that has only received passing mention is email marketing.  That should clearly be a component of any good lead generation program and I have written about in the past – Tips for Effective Email Marketing Campaigns, Email Marketing: Getting & Keeping Subscribers, and Increase Sales with Marketing in Transactional Emails.  Feel free to take a look at those articles.  Read more... (430 words, 4 images, estimated 1:43 mins reading time)