Phil Lauterjung

Archive for July, 2009

Photo - Flickr

In the interest of full disclosure I have to admit that customer service is a pet peeve of mine.  Let me clarify, I expect excellent customer service from myself, where I work, and where I do business.  This subject has come up lately because of comments my wife has made about some episodes of not-so-great customer service where she works.  Read more... (570 words, 2 images, estimated 2:17 mins reading time)

Are B2B Companies Ready to Use Social Media?

At a recent NetMarketing Breakfast sponsored by BtoB Magazine for Marketing Strategists it would seem that the answer might be yes.  A panel of 4 engineering-focused, industrial marketers discussed the use of social media in their marketing efforts.  Since a number of commentators have lamented the reluctance of B2B businesses to adopt social media, what these 4 marketers had to say was very interesting.  Is there a transformation occurring in the B2B ranks?  Read more... (530 words, 2 images, estimated 2:07 mins reading time)

ESPN has just released the standings of all 122 MLB, NBA, NFL, and NHL teams.  What’s so newsworthy about that you ask?  Well, they rated all of those teams on eight key factors in giving their fans the ultimate sports experience.  Does that sound anything like what every company tries to do – give their customers the ultimate experience so that they keep coming back and continue doing business with them?  You betcha!  Read more... (763 words, 2 images, estimated 3:03 mins reading time)