Archive for June, 2009

4 Tips for Effective ‘Warm’ Cold Calling

Photo - Flickr

Photo - Flickr

There has been a great debate raging for some time now asking if cold calling is dead.  It’s a legitimate question taken in light of some of the issues I raised in my previous post – Has the Sales ‘Game’ Really Changed? .  No one has to tell a sales person that it’s increasingly difficult to secure appointments with key decision makers.

Sales Leads MyWay

business on the beach 150x150 Sales Leads MyWay

We all know that leads are the lifeblood of any sales organization – no brainer, right!?!  And, there are many different ways to acquire those leads – one of my personal favorites is the photo on the right.   Some ways are free (and fun), and some cost money.  Most of us have our favorites and they might include Jigsaw, LinkedIn, ZoomInfo, Hoovers, Dow Jones, and many others.  One of the services this blog will try to provide to readers is information that might be useful in doing business better, faster, and more profitably – like acquiring more good leads.

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