Archive for June, 2009
Has the Mid-Year Sales Panic Set In?

YIKES! It’s the end of June! The Year is half gone!!
This is a time of year when most sales managers and their sales people come to the realization that their is half over. They start to evaluate where they are with “the numbers”, and dread begins to set in if it doesn’t look good. And that’s in a good year. Most haven’t had to face an economy like we are dealing with today…ever! In their entire life!
Don’t Cold Call – Social Call

I do not intend for this blog to become a sales pitch for specific products or people, but to keep readers informed of what might be useful in doing business. Every once-in-a-while something specific will come along that really does need to be strongly promoted. This is one of those times.
Nigel Edelshain is someone that I have followed for some time now and he is offering a free 26 week e-course that I know will be of great value to many of us. I have read much of what Nigel writes on his Sales 2.0 web site and have attended a couple of webinars where he’s been featured. I always get very helpful and usable content from him, so this should be well worth your time.
Internet Marketing: Friend, Foe, or Phobia?

A number of years ago I remember approaching my boss, our president, about starting an email newsletter for our customers. He wasn’t exactly what you would call web-savvy, and predictably said something like “why would we do that?” I explained to him that we could keep our customers better informed at less cost (now I had his attention!) than mail or fax; and, we could incorporate images and graphics. After I presented him with a sample and a budget he reluctantly said to go ahead.
You Can’t Throw Customers in the Air

Image: stockvault.net
Remember when you were a child and you learned to trust your Dad to throw you into the air…and then catch you? You just knew that he would catch you – even though you were scared. Or, maybe you have small children of your own now, and you play the same game with them. But, at first the trust isn’t quite there is it? The trust has to be earned, right?
Sales Tools for ‘Warm’ Cold Calling

Photo - Flickr
As promised, here are the tools that can help you warm-up your cold calling efforts. They might even relieve some of the fear factor – come on, admit it no one really likes cold calling, and many will do anything else. Some of these tools are well know, some not so well known, and some are very new. With the marketplace changing at a dizzying rate, I apologize in advance if I’ve left out some players. Please feel free to add any of your favorites in the comments section. I always like to find out about new tools that might be helpful.



