Phil Lauterjung

Archive for May, 2009

On Wednesday I attended the first sessions of the Social Media Success Summit 2009.  This is an online virtual summit extending over the next couple of weeks and has a number of Social Media experts sharing what they have learned.  While each of the sessions were very good, the presentation I found most intriguing was from Ann Handley of MarketingProfs on using Twitter for business.

I have to confess that I have not had a great deal of interest in Twitter.  I really don’t care to know what you had for breakfast, or that you might be getting your car washed at lunch time.  It just seems like it would devolve into a massive time waster.  Read more... (390 words, 2 images, estimated 1:34 mins reading time)

Deep into the worst recession most of us have seen – and I’ve personally been through at least three of these, not counting this doozie – I would like to suggest we look for some ways to add a little (Ok, a lot) of joy at work.  I came across Dennis Bakke and his book, Joy at Work: A Revolutionary Approach to Fun on the Job, a few years ago when everything was going just peachy.  I thought it was a very provocative book back then and I just dusted it off and got it down from my bookshelf; and it’s still a very interesting read.  Read more... (422 words, 2 images, estimated 1:41 mins reading time)

Think about who has the most control over the buyer/seller relationship.

If you’re old enough, think about that relationship before we had internet browsers, cell phones (remember when pagers were high-tech?), email, or any of the other tools we now take for granted.  Back then, where did buyers have to go to get information on products and services?  Most often, it was only available from the suppliers via their friendly sales rep.

Fast-forward to the 21st century (OK, maybe the end of the 20th century) – where do buyers typically go to get product and service information?  By now you know where I’m going with this – right?  Read more... (285 words, 2 images, estimated 1:08 mins reading time)