Question for My Subscribers and Visitors
July 15th, 2010 | 
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Most of you have noticed, and some have commented, that I haven’t been posting as frequently on this blog. I feel strongly that I owe all of you an explanation. I would also like you to have a say in how, or if, this blog continues. So please do read this post and comment.
As I have stated in the past, I made a decision to launch my own business helping small businesses with their marketing efforts. Since most small, and some medium, size businesses don’t have their own marketing people in house there is a large demand for what amounts to virtual marketing departments for those companies. I also chose to align myself with Duct Tape Marketing and I became an authorized coach. Both decisions have turned out to be very good decisions.
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Inbound Marketing University – Learn to Grow Your Business
Have you been meaning to learn more about growing your business using internet tools? Not really sure where to begin? Does it sometimes (always?) seem overwhelming? Well, fear no more. Inbound Marketing University is the place for you. Learn what you want, where you want, when your want.
I came across Inbound Marketing University (IMU) about a year ago. Having dabbled with internet marketing tactics for a number of years I was looking for something more structured and comprehensive to learn more. Along came IMU and I knew I had found what I was searching for.
Do You Use Social Sharing Buttons?
Perhaps my first question should be, do you know what those social buttons are and why should you use them? OK, so that was really two questions. Most bloggers are told to put them somewhere on their pages when they first start blogging. That way, we are told, your readers can share your wisdom easily with others. At this point I have lost count as to how many buttons one would have if they showed them all. The other problem is that only people with way too much time know what they all represent. So, I found it interesting when Pingdom recently surveyed the Technorati Top 100 blogs to discover which of those little buggers really get used.
80% of Buyers Experience Problems in Purchase Process
Before you read any further, read the heading again. Our tendency is to say, “Oh that’s not me, I’m a professionally trained salesperson.” Really? Successful salespeople generally have a very high confidence level. It’s one of the reasons for their success; but, beware when you become over-confident. If you’ve been selling for any length of time, you have fallen into the 80% at one point or another.
The 80% number comes from a survey done by RainToday of over 200 buyers of professional services. You may not sell professional services, but the results are applicable to all salespeople. And, worth reviewing. Taking a look at the selling process from the buyer’s perspective can always be beneficial – even if we may not like what it says about us.
6 Happy Hops to LeadGen Success
I know, the title won’t be as clever after this Easter weekend; but let me have a little fun will ya? Oh, and happy Resurrection Sunday to all those who celebrate that event this weekend.
OK, back to the business at hand. Lead Generation. How hard do you work to get leads? Pretty darn hard I would guess. I don’t actually know any company where leads overflow all on their own. Let’s assume you all work very hard to get leads, and you want to make sure you convert as many as possible into sales. No brainer, right? So, what’s your process for doing that – converting leads to sales? Don’t have one, or at least one that’s real effective? Answer these 6 questions and get that process in place.
Want More Customers? Know the Ones You Have
Your initial reaction is, I know my customers. What the heck are you talking about? Before you get too defensive consider how many referrals you get from your existing accounts. Especially the ones you consider to be your top 10%. OK, got the number in your head? Is it as many as you would like to get? No, then keep reading; I have something that will help you.
