Very early in my career I learned that key phrase all good managers teach – “Never assume”. You know the drill. They write the phrase on a whiteboard or flip chart and divide the word “assume” into three words. The point is to never make assumptions about what your prospect knows, or what you think you know about your prospect. Actually, it’s very good advice. It’s amazing how often we all (including me) violate this when it comes to our web sites. Here are the assumptions – costly blunders – that I see most frequently.
- Assume prospects know how to find your site. Don’t assume they remember your web address and will type it in correctly if they do remember it. Especially if … [Read More...]